NEW YORK Every year, toy makers and sellers hope there will be a runaway hit toy to help spur excitement around the holidays and boost sales.
Toys R Us is betting that 15 toys ranging from a flying, inflatable remote-control fish to tiny collectible monsters will be big hits this season.
Making the right picks early is crucial for toy sellers so they have the right mixture of toys at the right prices to lure shoppers.
The holiday season can account for about 40 percent of a toy sellers annual profit. In 2010, U.S. toy sales rose 2 percent to $21.87 billion, according to the NPD Group.
Theres lots of really interesting and different and unique toys on the list, said Karen Dodge, senior vice president and chief merchandising officer of Toys R Us in the U.S.
The 15 toys on the Toys R Us list are:
Air Hogs Hyper Actives by Spin Master, $49.99: Radio controlled miniature racing cars.
Air Swimmers Extreme by Animal Planet, $49.99: Inflatable fish and shark balloons that are radio controlled .
Lalaloopsy Silly Hair dolls by MGA Entertainment, $34.99: Rag dolls with button eyes and bendable hair.
LeapPad Explorer by Leapfrog, $99.99: A tablet-like device which children can use to read books, play educational games and take pictures.
Monster High Fearleading 3-Pack by Mattel, $42.99: Three dolls which are offspring of famous monsters, dressed in Fear Squad cheerleading outfits.
Moshi Monsters Moshling Mini-Figures 3-pack by Spin Master, $5.99: Tiny collectible monsters related to a hit online game.
My Keepon by Wow! Stuff, $39.99: A bright yellow blob-like robot that dances to music.
Nerf Vortex Vigilon by Hasbro, $24.99: A foam dart gun that launches foam discs up to 50 feet.
Ninjago Lightning Dragon Battle by Lego Systems Inc., $79.99: A 645-piece construction set offered exclusively at Toys R Us with characters from Legos popular Ninjago line.
Poppin Park Elefun Busy Ball Popper by Hasbros Playskool, $29.99: A colorful elephant that can launch plastic balls and plays music.
Power Wheels Dune Racer by Mattels Fisher-Price: $279.99. A child-size dune buggy that can ride over grass, gravel and mud.
Radica Fijit Friends by Mattel, $49.99: Robotic toys that dance and respond to squeezes and spoken words.
Sesame Street Lets Rock! Elmo by Hasbro, $69.99: An Elmo doll that sings and comes with a drum, tambourine and microphone.
Skylanders: Spyros Adventure, by Activision, $69.99: A video game that includes action figures that can be placed in a portal and then appear in the game.
The Trash Pack Garbage Truck by Moose Toys, $19.99: A garbage truck that can hold 10 collectible Trashies, which are tiny collectible characters.