In March, it has partnered with Autism Speaks, the country’s largest autism science and advocacy group.
Packages start at $199 per couple per night and include breakfast for two.
In addition to raising money for worthy causes, Gaylord is using its advertising, public relations and social media platforms to help generate more awareness for the nonprofits, as well as its own brand, said Jenny Barker, director of public relations at Gaylord Opryland Resort & Convention Center.
The company does not have an estimate of how much it will raise this month and has not yet announced its April charity, Barker said.
Gaylord’s three other resorts also are participating, although rates vary by hotel.
Contact Bonna Johnson at 615-726-5990 or bjohnson@tennessean.com.
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