"With this pledge consumers will have the confidence to know they made the right purchase or they can return the vehicle, no questions asked," said Fred Diaz, president and CEO of Ram truck brand and Chrysler's top U.S. sales executive.
The program began Thursday and includes most 2010 Chrysler, Jeep, Dodge and Ram truck models.
The automaker's newest models such as the 2011 Jeep Grand Cherokee are not part of the program.
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