Saturday, July 24, 2010

Book urges job seekers to employ the power of seduction

Seduction is a powerful art form, even in the workplace.
In The Art of Business Seduction , author Mark Jeffries teaches readers how to get ahead by using strategies similar to those employed in the dating world.

With nearly 15 million Americans out of work and unemployment at
9.5 percent, job seekers must stand out these days. Jeffries, a business coach and communications consultant to major corporations, shares tips on how to get an edge, whether it's landing a job or a promotion. As the title suggests, Jeffries emphasizes many of the same skills that can also help attract a mate. For example, there are tips on honing your "elevator pitch," the business world's equivalent of a pickup line in a bar. Other advice focuses on how to own your image, speak persuasively, and translate subtle cues from others' voices, body language and handshakes.

The book pitches a personal program to make behavioral changes over 30 consecutive days and ensure they become ingrained. One obvious target audience: Out-of-work professionals who possess great credentials on paper but lack the personal polish needed to get a foot in the door.

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